Immersive game experience
Immersive game experience
ANZ
ANZ
06
06
06
ANZ Breakpoint is a digital installation of three projected game booths, designed to be as immersive for the individual players as it is for the audience. ANZ partnered with Deloitte to create a unique experience that was bigger, better and would get fans talking.
Scope
Visual design and art direction across game experience, digital touch points and signage.
Collaboration with marketing and engineering teams
Role
Art Direction, Visual and UI Design, Print Design
©
2017
Project brief
Project brief
As a major sponsor for the Australian Open Tennis Tournament since 2010, ANZ has a reputation of creating engaging and exciting brand experiences at the Grand Slam Oval – the hub for tennis fans to experience fun and entertainment. With a through-put of over 3,000 patrons a day queuing for up 45 minutes each, the activation needed to leave a memorable impression of the ANZ brand. In 2017 ANZ partnered with Deloitte to create a unique experience that was bigger, better and would get fans talking.
ANZ wanted to build on their mobile payments campaign, ‘keep moving’ - and create a large scale interactive experience for the thousands of tennis fans attending the Australian Open.
To get the fans moving the Deloitte Digital team envisioned an immersive digital tennis game that allowed players to serve, backhand and volley just like the legends. Drawing on the spectator aspect of tennis, we decided a key objective was to also delight and engage those waiting to play.
As a major sponsor for the Australian Open Tennis Tournament since 2010, ANZ has a reputation of creating engaging and exciting brand experiences at the Grand Slam Oval – the hub for tennis fans to experience fun and entertainment. With a through-put of over 3,000 patrons a day queuing for up 45 minutes each, the activation needed to leave a memorable impression of the ANZ brand. In 2017 ANZ partnered with Deloitte to create a unique experience that was bigger, better and would get fans talking.
ANZ wanted to build on their mobile payments campaign, ‘keep moving’ - and create a large scale interactive experience for the thousands of tennis fans attending the Australian Open.
To get the fans moving the Deloitte Digital team envisioned an immersive digital tennis game that allowed players to serve, backhand and volley just like the legends. Drawing on the spectator aspect of tennis, we decided a key objective was to also delight and engage those waiting to play.
Project need
Project need
Spanning 54 square metres, ANZ Breakpoint centred around an awe-inspiring digital installation of three projected game booths designed to be as immersive for the individual players as it was for those watching.
The installation used a combination of motion sensors, surround sound and seamless projections to create a unique, open-air immersive experience. Players could pick up a regular tennis racket, step into the game and begin playing straight away - with little need for instruction or obvious technology. After completing their game, players could then send themselves a video capture of the experience to an email address for sharing on their preferred social channels.
Famous commentator Craig Willis provided the voice-over to guide players, give encouragement and further capture the message of the ANZ campaign - ‘keep moving’.
Spanning 54 square metres, ANZ Breakpoint centred around an awe-inspiring digital installation of three projected game booths designed to be as immersive for the individual players as it was for those watching.
The installation used a combination of motion sensors, surround sound and seamless projections to create a unique, open-air immersive experience. Players could pick up a regular tennis racket, step into the game and begin playing straight away - with little need for instruction or obvious technology. After completing their game, players could then send themselves a video capture of the experience to an email address for sharing on their preferred social channels.
Famous commentator Craig Willis provided the voice-over to guide players, give encouragement and further capture the message of the ANZ campaign - ‘keep moving’.
Key figures
Key figures
500 lessons per day
30000 interactions on launch
5247 Experienced shared online
500 lessons per day
30000 interactions on launch
5247 Experienced shared online
User experience
User experience
The experience had to be accessible to all skill levels and ages, as well as being intuitive enough to not need detailed instructions or experience.
We designed the gameplay to be thrilling but simple, so the diverse range of players could intuitively pick up a racket and start swinging. The experience was an abstract representation of ANZ's overarching 'Keep Moving' campaign - encouraging players to push through obstacles, keep moving and focus on their goals and achievements - swinging a tennis racket at virtual targets on screen.
The Breakpoint experience was also designed to be as immersive for the players as it was for the audience. It was important that the setup allowed multiple patrons to play at any one time, whilst providing an exhilarating spectacle for the audience waiting behind them.
The experience had to be accessible to all skill levels and ages, as well as being intuitive enough to not need detailed instructions or experience.
We designed the gameplay to be thrilling but simple, so the diverse range of players could intuitively pick up a racket and start swinging. The experience was an abstract representation of ANZ's overarching 'Keep Moving' campaign - encouraging players to push through obstacles, keep moving and focus on their goals and achievements - swinging a tennis racket at virtual targets on screen.
The Breakpoint experience was also designed to be as immersive for the players as it was for the audience. It was important that the setup allowed multiple patrons to play at any one time, whilst providing an exhilarating spectacle for the audience waiting behind them.
Want to get in touch?
Drop me a line.
Want to get in touch? I like meeting people across industries.
Reach out if you want to talk design leadership, mentorship, or football.
©2026 Jeremi Flor
Want to get in touch?
Drop me a line.
Want to get in touch? I like meeting people across industries.
Reach out if you want to talk design leadership, mentorship, or football.
©2026 Jeremi Flor
Want to get in touch?
Drop me a line.
Want to get in touch? I like meeting people across industries. Reach out if you want to talk design leadership, mentorship, or football.
©2026 Jeremi Flor