Rooted in real stories.
Designed for real people.
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Don't be shy
it's nice down there
scroll down and be amazed!
About
Principal Visual Designer & Digital Art Director.
Principal Visual Designer & Digital Art Director.
19+ years shaping how brands show up across digital products and experiences — grounded in each brand's real story and the people it's for.
Based in Rotterdam (NL)
Currently working at iO Digital
Former Deloitte Digital and DEPT®
Red Dot Award winner, 2026.
Based in Rotterdam (NL)
Currently working at iO Digital
Former Deloitte Digital and DEPT®
Red Dot Award winner, 2026.
Based in Rotterdam (NL)
Currently working at iO Digital
Former Deloitte Digital and DEPT®
Red Dot Award winner, 2026.
For the past 19 years, I've led visual design and art direction inside top-tier consultancies and agencies — Deloitte Digital and DEPT® — on projects for Chanel, ANZ, Philips, Accor, and TechnipFMC, among others.
My work starts with digital art direction, and I like to dig into what makes a brand real: its strategy, its story, and what the people it serves actually need. That's what shapes the identity and the system that follows.
Over the past year, I've also been extending that thinking into full brand identity work — building brands from the ground up.
I've led design on projects spanning Australia, France, and the Netherlands, and I'm as comfortable running a brand workshop or a client pitch as I am directing a motion design language.
For the past 19 years, I've led visual design and art direction inside top-tier consultancies and agencies — Deloitte Digital and DEPT® — on projects for Chanel, ANZ, Philips, Accor, and TechnipFMC, among others.
My work starts with digital art direction, and I like to dig into what makes a brand real: its strategy, its story, and what the people it serves actually need. That's what shapes the identity and the system that follows.
Over the past year, I've also been extending that thinking into full brand identity work — building brands from the ground up.
I've led design on projects spanning Australia, France, and the Netherlands, and I'm as comfortable running a brand workshop or a client pitch as I am directing a motion design language.
Projects
Selected work
Selected work
Feyenoord FC
How to say goodbye to a football legend?
Red Dot Award 2026 Winner
Safescan
How to balance brand presence and conversion on a online flagship store
Empiq
Leading a complete brand overhaul for a next-generation law firm
ANZ
Immersive game experience
Good Design Award 2017: Winner
Melbourne design award: Gold
Wageningen University & Research (WUR)
How to transform a complex website in a unique central web platform
Drupal International Splash Awards 2026: Runner-up
KAdena
Redesign of an entire digital ecosystem
Skills
Area of expertise
Area of expertise
Digital art direction
& visual design at scale
Setting and owning the visual direction for large digital transformation programs, national and international
Leading discovery phases through to visual concept delivery and stakeholder sign-off
Directing motion design and UI animation across brand and product touchpoints, from concept through to implementation
Overseeing design system adoption and consistency across a project — working closely with the design system's owner/builder to keep it and the product aligned, rather than owning the component-level build myself
Setting and owning the visual direction for large digital transformation programs, national and international
Leading discovery phases through to visual concept delivery and stakeholder sign-off
Directing motion design and UI animation across brand and product touchpoints, from concept through to implementation
Overseeing design system adoption and consistency across a project — working closely with the design system's owner/builder to keep it and the product aligned, rather than owning the component-level build myself
Brand identity & art direction
Leading full brand identity engagements end-to-end as art director — working from brand strategy through to logotype, visual identity system, and how it's applied across offline and digital touchpoints.
Running brand workshops as the entry point to every redesign — before a single screen gets designed
Connecting brand story and positioning directly to the product and UI system that expresses it, so the two never feel like separate deliverables
Leading full brand identity engagements end-to-end as art director — working from brand strategy through to logotype, visual identity system, and how it's applied across offline and digital touchpoints.
Running brand workshops as the entry point to every redesign — before a single screen gets designed
Connecting brand story and positioning directly to the product and UI system that expresses it, so the two never feel like separate deliverables
Team & processes
Working design leadership across multidisciplinary teams — creative, UX, dev
Partnering directly with engineering to get design implemented as intended
Estimating design effort and scoping for pitches and project planning
Improving design process and craft standards across teams
Working design leadership across multidisciplinary teams — creative, UX, dev
Partnering directly with engineering to get design implemented as intended
Estimating design effort and scoping for pitches and project planning
Improving design process and craft standards across teams
Tools
Figma, Adobe CC (Photoshop, Illustrator, Premiere Pro, After Effects), Jitter
AI-assisted design workflows
Figma, Adobe CC (Photoshop, Illustrator, Premiere Pro, After Effects), Jitter
AI-assisted design workflows
Testimonials
What design leaders
have to say about me
What design leaders
have to say about me
Jeremi is all that you are looking for in a great designer. His qualities are found in his broad, practical experience and therefore versatility as a team member. This is further strengthened by his positive, calm and kind character, making him a great mentor and very loved by clients and team members alike.
Jeremi is all that you are looking for in a great designer. His qualities are found in his broad, practical experience and therefore versatility as a team member. This is further strengthened by his positive, calm and kind character, making him a great mentor and very loved by clients and team members alike.
Franklin Schamhart
Franklin Schamhart
Head of Design & Partner at DEPT®
Jeremi embodies design excellence. His ability to transform ideas into incredible visuals, artifacts, interactions, and more is truly unique. Jeremi has an incredible eye for detail and possesses design leadership superpowers that enable him to manage teams and large projects. In addition to his skills and capabilities, Jeremi is an incredible human being with a very friendly personality; people and peers absolutely love having him around.
Jeremi embodies design excellence. His ability to transform ideas into incredible visuals, artifacts, interactions, and more is truly unique. Jeremi has an incredible eye for detail and possesses design leadership superpowers that enable him to manage teams and large projects. In addition to his skills and capabilities, Jeremi is an incredible human being with a very friendly personality; people and peers absolutely love having him around.
Simone Attanasio
Simone Attanasio
Group Design Lead - Ecosystem at Canva
Want to get in touch?
Drop me a line.
Want to get in touch? I like meeting people across industries.
Reach out if you want to talk design leadership, mentorship, or football.
©2026 Jeremi Flor
Want to get in touch?
Drop me a line.
Want to get in touch? I like meeting people across industries. Reach out if you want to talk design leadership, mentorship, or football.
©2026 Jeremi Flor
Want to get in touch?
Drop me a line.
Want to get in touch? I like meeting people across industries.
Reach out if you want to talk design leadership, mentorship, or football.
©2026 Jeremi Flor