Define a creative concept for PVM’s corporate identity and translate it into a visual direction for the corporate website, with a homepage proposal that shows how the brands come to life.

Role

Art director, motion designer

©

2026

Challenge

Create an identity sophisticated enough for global business while joyful enough to reflect Perfetti Van Melle's candy heritage

Key insight

The most powerful discoveries happen when different worlds come together.

Discovery is a catalyst for a joy and human connection

Discovery creates joy, and joy demands to be shared. Perfetti Van Melle creates experiences that prove when different worlds unitem they don't just coexist - they spark a sense of joy that surprises people.

Each brand offering its own world of joy to be discovered.

The most powerful discoveries happen when different worlds come together.

Discovery is a catalyst for a joy and human connection

Each brand offering its own world of joy to be discovered.

Shapes and motion

Shapes built to be playful and create contrast in motion.

Inspired by gum and candy texture, the shapes are meant to be flexible, dynamic and playful, with strong variation between highs and lows, demonstrating diversity in flavours and textures of the PVM brand portfolio.

Shapes built to be playful and create contrast in motion.

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