Art Direction and Visual design, Motion Design
Farewell Peter Houtman for Feyenoord
‘Doei Doei’ campaign
After 27 years as Feyenoord's beloved stadium announcer, Peter Houtman deserved a special farewell. iO Digital and Feyenoord created a digital platform where thousands of fans, club icons, and staff could share personal farewell messages through videos, audio messages, and written tributes.
Doei Doei:
A Collective Digital Tribute
Through a social media campaign, we mobilised the Feyenoord community and generated an overwhelming response from supporters worldwide. We transformed these digital contributions into a tangible, beautifully designed book, preserving the online content as lasting cultural heritage and a physical gift for Peter Houtman and the Feyenoord archive.
The campaign's climax occurred when Peter was presented with the farewell book in front of the entire stadium during the last match of the season at De Kuip. This created an emotional moment experienced by 50,000 spectators.
This digital-to-physical transformation demonstrates how a meaningful gesture can unite communities, amplify voices, and create unforgettable experiences.
