Art Direction and Visual design, Motion Design
Kadena reimagines blockchain technologies for humans.
The goal on this project was to develop a marketing plan, refine a brand identity design a website that would help to convey Kadena’s new vision to increase the company’s brand awareness, and ultimately attract web2 developers.
The concept of Change
Change is the force that drives innovation and evolution. It makes room for unexpected possibilities, it is the spark that ignites progress and positively shapes the world we live in.
Our creative routes are based on the transformative power of Kadena. We need our brand to be dynamic and adaptive, as change is the main value we offer to our community.
Change starts with people. Those with big ideas and those with small ones. From a sketch to a multi level operation. Change is everywhere, fueled by transformative technology.
This is what our brand represents: the depth behind something that may seem simple at first, revealing the intricacies of transforming an idea into something real. Because that’s when we witness real change.
In this approach we create an immersive visual system where our products undergo that same transformation: from “simpler” ideas in 2D to more complex and fascinating results in 3D.
This transformation captures the essence of Kadena’s technology: a simple user experience with many layers and depth hidden within that can create something truly transformative in the digital world and beyond.
Early motion explorations
