Art Direction, UI/UX Design
Designing the future vision of the new Axa Insurance mobile app
As part of a response to a call for tenders for the development of AXA's future mobile application, Deloitte Digital mobilised its design teams to imagine its future vision.
Approach
Before designing high-fidelity creative concepts, we carried out a comparative study (benchmark) in order to establish a list of key functionalities to be integrated into the mobile application, emphasising the differentiating points, while aligning the concept with AXA's brand values and their graphic style in order to offer a concept that is relevant both in substance and in form.
